I have been working in design for 18 years with a consistently creative, structured and user-centred approach.
In addition to my passion for authentic design, activities such as surfing, snowboarding, yoga and meditation enrich my life. These activities inspire me and bring new perspectives to my work.
I keep up with the latest trends and always strive to improve my skills and convey clear messages in an authentic way.
Through various roles in my career, including freelance graphic designer, art director, project lead and design lead, I have accumulated experience in all phases of the design process.
As a UX/UI Designer, my primary focus is on utilizing user-centered design methods to create exceptional user experiences. I specialize in conducting research, developing personas and user journeys, wireframing, and prototyping.
In addition to my expertise in digital design, I also have a strong background as a Brand Designer. I place significant emphasis on establishing consistent and strategically aligned brand identities. I excel in creating visually compelling concepts that effectively communicate brand messages through attention to detail in typography and well thought-out design.
I am proficient with a multitude of tools and technologies, including the Adobe Creative Suite (InDesign, Illustrator, Photoshop, Adobe XD), Figma, Miro, and Keynote. I also possess extensive knowledge in managing social media content and CMS systems.
Completed Certifications in Advanced Studies (CAS) in Digital Typography UI/UX Design and (CAS) in Design Methods at ZHDK, I gained extensive knowledge in User Research, Prototyping, and Testing. Combined with my understanding of HTML and CSS, this ensures effective collaboration between design and development teams.
Selected companies I have worked with
NZZ, Neue Zürcher Zeitung / Aroma / Point Break Events / Freiruum, Zug / Oana, Lucerne / Designers Club / Stadt Zurich Sportdepartement / Swisscom / UBS / Swissquoats / Wisdom & Numbers / Coop / Schweizer Post / Swisscome / Volkshaus Zurich / Hiltel / Lola Studio / Mountain People Music / Universal Sounds / ZKB / Polarity Zurich.